Despite the high awareness of the US Navy brand, a deep understanding of its full mission, reach, and influence was a challenge.

Centennials saw the Navy’s purpose as one-dimensional and strongly tied to defense and combat. The things that set the Navy apart from other branches of the military weren’t well-defined, and there was limited awareness of the wide range of career opportunities the Navy offers.

navy.com

Role: Art Director, UI Designer // Agency: VML